This is a simulator pixel game that uses a magical girl wand as a controller. Through the metaphor of the "Corporate Magical Girl," this project explores the glorification of overwork in modern workplace culture. The project reveals the parallels between modern corporate heroism and the magical girl narrative— both are given high expectations on individuals from an unrelated collective, demanding self-sacrifice and continuous self-improvement, and both earn recognition in the process of burning themselves out. Meanwhile, social media and corporate culture function like the transformation cutscene in magical girl narratives, romanticizing and glorifying this overwork while shading away the damage it takes physically and mentally.
Lejin Fan
Lejin Fan (jin/范乐今) is an interdisciplinary experimental artist whose work navigates the intersections of memory, subcultures, and new media. After the constant geographical relocation and being a long-term witness of the pop culture boom, she translates her journey through the intersection of visual art and technology in moving images and video games.
She was born and raised in Xiamen, China, received her BFA degree at the University of Southern California in 2023, and her MA degree at the Royal College of Art in 2025. Her work has been exhibited and published across the USA, UK, China, South Korea, and the Internet world.
Beyond her own artistic practice, she is also a fashion content creator, digital marketing specialist, and art educator.
Instagram: @lejinfan
Website: lejinfan.com
About this project: Reel